MOBILE PHONE company O2 has agreed to pay €25 million for the naming rights of the revamped Point in Dublin making it one of Ireland’s biggest-ever sponsorship deals, signing a 10- year deal with Live Nation and businessman Harry Crosbie to sponsor the venue, which will be known as The O2.
O2 mobile customers will also get fast-track access to the facility on the night of gigs and have exclusive use of two of the 14 bars in the Point.
The Point is due to reopen in December following a €80 million refurbishment. It will have a maximum capacity of 13,000, through a mix of seats and standing. It is expected to host 150 events a year and cater for two million visitors.
Dublin is just one of a number of cities in Europe where O2 has the naming rights to large music venues, including The O2 in London - at the former Millennium Dome - and the O2 Arena in Prague.
